A new study has revealed the Euro national teams with the most loyal fans, with Hungary topping the list.
The online casino, Vegas Gems, examined each team’s engagement rate on Instagram to determine the ranking. A high Instagram engagement rate is characterised by followers frequently interacting with posts, resulting in high numbers of likes and comments.
England is named as the team with the least loyal fans, receiving the lowest engagement rate in the competition at 0.13%. Despite having a staggering Instagram following of over 11 million fans, it’s clear that followers aren’t regularly engaging with the team’s posts.
The study names Hungary as the team with the most loyal fans, receiving the highest Instagram engagement rate of 4.34%. The team currently has over 173,000 followers on the social media platform and receives many likes and comments on every post, placing the team first in the ranking.
Ukraine is in second place, with an Instagram engagement rate of 3.75%. The country’s national football team currently has 460,893 followers on Instagram and has a high amount of fan interaction on the platform.
Albania is crowned as the team with the third most loyal fans. The team currently has 274,420 followers on Instagram and a high engagement rate of 2.48%.
Czechia ranks fourth in the ranking, with an Instagram engagement rate of 2.32%. The team currently has 204,799 followers on the social media platform, with a large proportion of fans frequently interacting with posts.
Poland is named as the team with the fifth most loyal fans. According to the study, the national team has an Instagram engagement rate of 2.25%.
Serbia is in sixth place on the ranking, with an Instagram engagement rate of 2.07%. The national team currently has 444,219 followers on Instagram, and a large proportion of them interact with posts on a regular basis.
Germany appears in seventh place, with an Instagram engagement rate of 1.82%. The popular team has an impressive following of over seven million on the social media platform. While Germany has one of the highest Instagram followings in the competition, it seems that fans aren’t interacting with posts as frequently as other teams.
Georgia is named as the team with the eighth most loyal fans. The national team has an Instagram engagement rate of 1.81% and is rapidly gaining followers on the social media platform.
Slovakia is in ninth place, with an Instagram engagement rate of 1.67%. The team currently has 78,655 followers on the social media platform and many fans who regularly interact with posts.
Lastly, Slovenia is named the team with the tenth-most loyal fans. According to the study, the national team has an Instagram engagement rate of 1.41%.
Türkiye and Spain appear towards the bottom of the ranking, with each team receiving a low Instagram engagement rate of 0.36% and 0.41%, respectively.
Similarly, while France is one of the favourites to win Euros 2024, the team appears in thirteenth place in the ranking. Despite having over 16 million followers on Instagram, the national team ultimately has a low engagement rate of 1.05%.
Josh Lingenfelter, a spokesperson for Vegas Gems, has commented on the study:
“Undeniably, Euro 2024 has been one of the most anticipated sporting events of the year. It’s fantastic to see football fans from across the globe rally together to support their national team.
“However, this study shows that fan support doesn’t necessarily translate to social media engagement. The England team has always had a reputation for their passionate football fans, so it’s hugely surprising to see the team appear at the bottom of the ranking.
“Ultimately, the research highlights that having a large social media follower count isn’t everything when it comes to boosting fan engagement.”
This information was provided by the sweepstake casino, Vegas Gems.
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